Swimwear Australia

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Swimwear Australia is a local family owned business. How long have you lived in the area, and what do you love about it?

We have lived here for over 20 years, and Darren is a third generation Coffs Coast resident.

The lifestyle here is unbelievably good – we love the beaches, local sports, and the fact that it’s only a short trip to the major cities if it’s necessary.

We are so blessed you can surf or swim on the beach up until 45 mins before you start work.

> How long has Swimwear Australia been established here, and what is your customer service philosophy?

Our philosophy is the same as when we owned two Athletes Foot stores (both of which won several major business awards for sales and service), which is a customer first mentality … selling. We believe our uniqueness is a specialist fitting service offer for swimwear.

> Tell us about your fitting service.

Basically it is all about us asking the right questions to determine our customers’ needs. From there, we take great pride in recommending swimwear that suits those needs and the individual customer.

We have many ladies and men coming in each day, and our overall train of thought is that if swimwear fits well, looks good and feels right, our customers will feel great wearing them and appreciate their investment.

> We hear you’ve won quite a few awards.

Yes, we have been very fortunate. We have won several awards over the years based on the customer first approach. We believe if the service is great and the products are great, things seem to run smoothly for everyone.

We have been recognised at Park Beach Plaza Retails Awards for sales and service standards, store management skills and marketing.

We were also fortunate enough to be named as Coffs Coast Sunnys Business Award winners for two consecutive years, which is a great achievement that we take pride in.

Outside of Swimwear Australia, our hard work was recognised when our Athletes Foot store was named the number one regional store out of all the regional stores in both Australia and New Zealand.

> Tell us about some of the trends for this summer.

We have sold many black and white styles this summer to the ladies, and the brand Jets by Jessika Allan has some incredible designs that the ladies are loving.

For the men, our new range of Golden Breed have been a favourite, and for the kids, the Funky Trunks have lived up to their name – the styles are awesome as well as functional, being chlorine resistant.

> What are your plans for 2011?

We want to keep striving for constant, never ending improvement. We are negotiating with suppliers for the best styles and brands,  including many exclusive styles that will give our customers a level of confidence they will not see the same style of swimmers they are wearing when they go to the pool or beach or wherever they are – and we think that is important to our customers.

> Thank you Kristy.


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