The Flair Awards 2011

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A touch of chic, an essence of glamour and A LOT of talent describes The Flair Awards 2011. The Premiere Evening on Saturday 27 August is an event not to be missetd, promising dynamic, eye-catching designs from innovative Australian designers.

The Flair Awards are a well-respected fashion awards event, held in Taree on the Mid North Coast. Aimed at recognising new and emerging designers, the event, now in its 17th year, attracts designers and artists from around Australia, providing the opportunity to showcase their works, be critiqued by fashion experts and gain public recognition through media promotion.

With prizes to the value of $30,000, designers are invited to submit entries into a number of Major and Minor categories. Judges select a winner from each category, and from these a ‘Designer of the Year’ is chosen, winning $3,000 cash and a $2,000 Brother sewing machine. Not forgetting a favoured tradition of The Flair Awards, the audience from the Preview Evening will once again be able to decide the 2011 Essential Energy ‘People’s Choice Award’, valued at $2,000.

This year, head designer of ‘CUE’ Prue Rainey, former Flair winner and couturier Richard Cook, as well as Jo-Jo Marquez, principal designer for ‘Arushrie Couture’, will expertly judge the entries. After initial viewings and much deliberation, the 2011 panel of esteemed Judges will select just 100 finalists to grace the runway.

A not for profit organisation, The Flair Awards holds various events throughout the year, to support and promote local business and the Arts. These include Movie Night Fundraisers, the Annual Women’s Luncheon and Personal Development Workshops. Flair also annually presents ‘The Wedding Party’, the Manning Valley’s own Bridal and Formalwear Expo.

Always looking to expand their horizons, The Flair Awards this year introduced a ‘Prize for Illustration’. With the increasing desire and demand for illustrative and graphic drawings in the contemporary arts industry, Flair has embraced this movement by providing the opportunity for artists to showcase their skills and talent. The addition of this new prize adds variety to Flair’s stable of awards and encourages and inspires our youth to be creative and strive for excellence in all areas of art and design. A prize of $500 will be awarded to the winner of each category, chosen by an accomplished team of Judges. Winners are to be announced at The Flair Premiere Evening, as well as exhibited at the Manning Regional Art Gallery from 2 September.

Flair’s contribution to the local and wider community is of immense value to many businesses and individuals who are utilised in the production of the awards. Eagerly awaited hair and beauty expert, Ervan Woo, will arrive equipped with the latest techniques and trends, applying these to our models to create an illuminating runway. A sought-after and inspired artist, Woo is also a Sydney based designer, as well as having recently launched his own beauty range at the Sydney Bridal Expo. Fresh from the runways of Rosemont Fashion Week, Flair is also extremely lucky to welcome back internationally renowned fashion photographer Brad Hick from ‘Six6photography’.

Local lighting and sound technician Gary Wells from ‘Hang Fire Disco’ will be working hard again this year, involved from beginning to end, creating the perfect lighting and music for what is to be a fantastic show. Local models are also given the chance to ‘strut their stuff’, as they are professionally trained by stylist and choreographer Pam Petherbridge. A not to be missed opportunity is also offered to aspiring local models this year, as The Flair Awards present the ‘So You Want To Be A Model?’ course on 23 August. Participants will learn the art of the runway with full music, lighting and photography, as well as being coached on today’s fashion industry, and the challenges it entails. The incredible opportunity of a free workshop from talent and entertainment consultancy Jeep Management Sydney is also on offer to one lucky model this year.

The saying that ‘Style is an expression of individualism mixed with charisma’ is certainly ‘fitting’ to The Flair Awards 2011, as they shape up to be this year’s most anticipated Regional Award Events in fashion, art and design.

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