Travel Time – How travel changes from one generation to the next

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Regardless of when you are born, research says that some things are pre-determined. It’s often easy to pick someone’s generation based on their interests, habits and patterns.

If you’re thinking about planning a trip in the next 12 months, check out what the research says about your generation.

If you are part of the Gen Z (18 – 23-year-olds) then you are more likely to try something new. It’s thought that you are risk takers and adventurous in your travel plans. As one of the most budget-conscious generations, Gen Z is more likely to start the research and planning process without a set destination in mind, and rely on their smartphones when looking for travel inspiration. They are influenced by deals and appealing imagery and record the moments with technology.

The Millennials (24 – 35-year-olds) take more trips than any other age bracket. They tend to focus on exploring rather than visiting friends and family and are more likely to combine business and pleasure by extending a work trip to sightsee and explore.

They travel spontaneously and look for social media worthy travel experiences.

With pictures of exotic destinations and adventurous excursions flooding the social feeds of millennials, it’s no surprise that travel has become a top priority for this generation

Gen X (36 – 55-year-olds) often have demanding careers, are raising children and caring for ageing parents; Generation X is busy. So, Gen Xers don’t have time to waste. They want to make the most of each trip and pack as much in as they can. They’ll look for destinations that are multi-purpose, such as a beach holiday with a cultural experience or a theme park with a luxury resort.

Gen Xers are a fastidious group, who though travel less are also most likely to spend more on hotels and accommodation. Ninety per cent of this age range relies on traveller reviews and look for deals to decide on where to go. When booking a trip, they tend to go with a brand who provide the most information on a potential location.

Baby Boomers, those aged 55+, may make up just 25 per cent of the Australian population, but according to research they hold 53 per cent of the nation’s wealth. In addition, they’re more determined than ever to travel. The 65 – 74 age group, for instance, has shown an 80 per cent increase over the past five years on numbers holidaying overseas.

They are the least likely generation to be limited by budget constraints, and yet are most motivated to travel to a destination through value for money. They like to combine holidays with visiting family and are very methodical, decisive and organised when picking a location and provider.

So whether you’re a Baby Boomer, a Millennial or Generation Alpha (those born after 2010), your travel plans might be set to change.

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